March 11, 2020
Double Tree by Hilton Hotel Chicago-Arlington Heights
75 W. Algonquin Road
Arlington Heights, IL 60005
(847) 424-4232
5-6pm Education Speaker
6pm-9pm Pre Show Party, Drinks and Delicious Appetizers
5pm-6pm Pre Show Education Speaker - Bobby Lehew with CommonSku
Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular industry podcast, skucast and he is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches,” Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.
Speaking Topic:
Once Upon a Time: Enchanting Secrets of Creative & Compelling Storytelling
We all know that successful brands share stories, but the most successful share lean-forward stories, stories that compel the listener to think. To act. To do. In this workshop, we'll explore multiple storytelling techniques to help you craft a compelling answer to the hard question: ‘Who are you and what do you do?’. We'll explore (in This-American-Life fashion) how to brush off those stale mission and vision statements and learn how to rewind the myths, retell the history, and fore(sell)tell the future by creating customer-centric stories that cut through the noise and allow the customer to speak for themselves. Banish features/benefits selling forever and learn the simple tactics of spellbound, audience-centric storytelling.
6pm-9pm Networking, Drinks and Appetizers
Distributors will be invoiced $20
Suppliers and Multi-Line Reps are Free
