EDUCATION SESSION with Keynote Speaker,
Jeffrey Wurtzel, Senior VP of Marketing for HALO
Thursday, March 17, 2022
9am-10am (Before the Showcase Floor Opens)
FREE for All PPAChicago Members
Renaissance Convention Center, Eufora Room
(2nd Floor, above the Showcase Floor)
Jeffrey Wurtzel, Senior VP of Marketing for HALO, will join us on March 17th, 2022 for a presentation called “Break Through: B2B Branding in 2022.” He will share his experience relaunching the brand for HALO, the leader in the promotional products marketplace, with over $800 MM in sales and 1,900 employees. Learn how to conduct marketing research, create the right messaging, and develop a go-to-market playbook. Please join us for this exciting discussion, as we explore how all of us can unlock an inspiring brand!
Jeffrey Wurtzel is the Senior Vice President of Marketing at HALO Branded Solutions, the leading provider of corporate merchandise, uniform programs and employee recognition services. As the company’s marketing leader, Mr. Wurtzel is a member of HALO’s executive team and is responsible for delivering the company’s growth strategy to hundreds of account executives and sales teams. Mr. Wurtzel oversees a team of more than 50 marketing associates, with areas of responsibility that include: brand development, go-to-market strategy, demand generation, business development, creative services and licensing.
Prior to joining HALO in 2019, Mr. Wurtzel was a Marketing Director at Mars Wrigley Inc., where he owned multiple brand P&Ls, developed new marketing campaigns, and led innovation teams for iconic consumer brands - Skittles, Extra, Orbit and Altoids, each generating over $100 MM in sales.
Mr. Wurtzel graduated from Boston University with a bachelor’s degree in business and from Washington University in St. Louis with an MBA in strategy and marketing.
